If i want to hightlight my natural black hair what should i do?

See I have natural black hair.





And I want to hight parts of it blondish.





Dont I have to bleach it first? Then color it?





I want something like this:


http://i40.tinypic.com/358nk8x.jpgIf i want to hightlight my natural black hair what should i do?
Yeah you have to bleach it and then colour it I am afraid.